2010 Honda BRIO Concept is being developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept. The new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo starting November 30, 2010.
With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence. Being developed as a commuter which is easy-to-use even in urban areas, the Honda BRIO prototype adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space achieved by highly efficient packaging.
Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel. Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets.
The Honda BRIO Concept will be introduced in March 2011 for Thai model with fuel economy of more than 5 liters/100km will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht will be targeted as well.
While for the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.
