2011 MADZA 2 DYNAMIC PERFORMANCE

2011 Madza 2 Dynamic Permormance - With the Mazda 2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda 2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.

2011 MADZA 2

Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car's body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new Mazda 2's compact body. In other words, the Mazda 2 possesses the essence of Mazda's spirit of compact, sporty dynamic performance - "Zoom-Zoom Concentrated."

2011 MADZA 2 DYNAMIC PERFORMANCE

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of "coordinated movement". In line with this theme, the design team combined the visual movements created by the car's silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new Mazda 2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

2011 MADZA 2 DESKTOP WALLPAPER

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new Mazda 2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.