Foreign Automakers Review Relationships with Tunisian Partners, which...”happen” to be Relatives of the Ousted President

The looting of the Ferrari 599 GTB owned by former Tunisian president Zein al-Abidine Ben Ali and the smashing of cars owned by his relatives including a Ferrari California may have been eye-catching in an offbeat sort of way, but there are more important automotive-related stories coming out from Tunisia.

It has been reported by several news agencies that Tunisians are also destroying random vehicles made by Kia, Fiat, Porsche and other makers. The reason? Because the companies that distribute them are controlled by members of the ruling family. Now, in light of all the latest developments, many international automakers are reviewing their business ties to the extended family of Zein al-Abidine Ben Ali, according to the Financial Times.

The daily newspaper said that up until now, the country's car market, which totaled just under 60,000 units in 2010, was heavily regulated by its trade ministry that favored importers controlled one way or another by relatives of the former president or his wife, Leila Trabelsi.

Companies controlled or owned by the family members of the ousted presidential couple include:

-Ford, which sells cars in Tunisia through a company partially owned by Belhassen Trabelsi, the former president’s brother-in-law;

-Ennakl, a dealer for Porsche, Volkswagen, Audi, and Seat controlled by Mohamed Sakher al-Materi, the president’s son-in-law;

-Kia, which distributes its models through City Cars, part of the El Materi Princess Holding, another company controlled by the former president’s son-in-law, Mohamed Sakher al-Materi;

-Le Moteur, which acts as an importer for several companies including Mercedes-Benz and Fiat, and is owned by Marouane Mabrouk, the deposed president’s son-in-law;

-Peugeot, which is represented by Stafim, a company in which Mehdi Belgaid – said to be engaged to Halima Ben Ali, the former president’s daughter – owns a stake;

Some carmakers such as Audi have stopped exporting their cars to the country because they are not sure if they would clear customs as well for their safety once they arrive on the dealer lots. The financial daily quoted Audi as saying; “We will have to look at whether we can continue doing business with this partner and whether they are the right partner for us. ”

Ford said it also looking into the matter and reassessing ties with its Tunisian importer, while Mercedes-Benz said it found no wrongdoing on behalf of Le Moteur but will monitor the situation. A Peugeot spokesman said the automaker will wait to see what the new government will do with companies associated with the president's family.

Other carmakers, including Kia and Porsche, said that for the time being, they will continue to do business as usual with their partners. Porsche in particular said it has no plans to change its arrangement with Ennaki “as long as the company is operational and paying for cars”.

The newspaper said that Fiat "would not comment on its business in Tunisia, or its local partner."

Source: Financial Times

Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima

This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan.

The highlight of the campaign is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride”. According to the company, the ad shows people across space and time "from a police officer and an international villain to aliens and an ancient chief" trying to get their hands on the all-new Optima, which "becomes an object of desire even for Poseidon", the Greek god of the sea.

“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”

The South Korean automaker said it will extend the campaign by giving away up to five new Optimas through its “One Epic Contest,” a game in which consumers will have to solve a series of puzzles using clues found in pre-Super Bowl and game day advertisements and social media postings.

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2012 Kia Picanto: HD Photo Gallery and Official Brochure of South Korean Model

As pointed out by a Carscoop reader in a previous post, Kia has released images of the domestic market version of its Picanto city car, which will be sold as the Morning in South Korea. From the looks of it, there won't be any notable differences between the local and European market specification Picanto, which will receive its world premiere at the Geneva Salon in the beginning of March. You can read our previous post for more details including the powertrain options here. For the high resolution image gallery and the official brochure of the KDM Morning, follow the jump below.

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Kia Details Engine Range and Releases First Interior Photo of New Picanto

Kia today revealed that its new Picanto city car, which will have its world premiere at the upcoming Geneva Salon in March, will be available with a total of four-new engines. The South Korean automaker also released the first official picture of the car's interior and added that the Picanto will go on sale across Europe this Spring.

Buyers of the new Picanto will have a choice of up to four powertrains, with the exact choice depending on individual markets. The range includes three versions of the 1.0-litre, three-cylinder Kappa engine (petrol, flex fuel and bi-fuel) and a single 1.2-litre four-cylinder petrol Kappa unit. The engines will be hooked up to a choice of five-speed manual or four-speed automatic transmissions, depending on model.

Power outputs will range from 69HP to 85HP, with maximum torque between 94 and 121 Nm, with Kia revealing that the bi-fuel 1.0-litre engine will generate 82HP and 94 Nm of torque.

For the standard lineup, fuel economy will range from 4.2 to 5.9 liters per 100 km (39.9 mpg to 56 mpg US), and CO2 ratings from 95 and 105 g/km. Certain European models will also be available with Kia's ISG technologies that include a start-stop system, cutting emissions to between 90 and 100 g/km and further improving fuel economy.

Pricing and equipment details for the UK and European markets will be announced closer to the launch date, but Kia said that features like LED daytime running lights, button-start with smart key, and six or seven airbags, depending on model, will be available.

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