Showing posts with label Audi A8. Show all posts
Showing posts with label Audi A8. Show all posts

Friday, February 11, 2011

The Audi A8 Says, "Long Live the T-Shifter!"


When Hyundai launched the i30 small car on the Australian market, it marked the end of not only the Excel/Accent lineage down under but also the end of the automatic T-shifter. The Accent, a subcompact design available in either a four door sedan or five door hatchback body style, was the last car sold here to feature the venerable (if archaic) T-shaped automatic gear stick.

The T-shifter was born in the 1960s, as American automakers moved away from the steering column mounted automatic and towards a system that reduced complexity and design differentiation between its automatic and manual models. As the ‘80s moved into the ‘90s, automakers - for whatever reason - moved away from the T-shift and toward the semi-ubiquitous, upright “drumstick” shifter.

It seems that the T-shifter is back, at least for one car. The new Audi A8’s ergonomically friendly, chunky automatic gear shift has that distinct T-shaped that many of knew and loved from the pre-‘90s. Some bloggers believe that the automotive behemoth’s unique choice of shifter will influence other carmakers to return to the classic T. Personally, I’m not convinced. Feel free to leave your comments below if you disagree, or have some fond T-shifter memories to share.

The Audi A8 Says, "Long Live the T-Shifter!"


When Hyundai launched the i30 small car on the Australian market, it marked the end of not only the Excel/Accent lineage down under but also the end of the automatic T-shifter. The Accent, a subcompact design available in either a four door sedan or five door hatchback body style, was the last car sold here to feature the venerable (if archaic) T-shaped automatic gear stick.

The T-shifter was born in the 1960s, as American automakers moved away from the steering column mounted automatic and towards a system that reduced complexity and design differentiation between its automatic and manual models. As the ‘80s moved into the ‘90s, automakers - for whatever reason - moved away from the T-shift and toward the semi-ubiquitous, upright “drumstick” shifter.

It seems that the T-shifter is back, at least for one car. The new Audi A8’s ergonomically friendly, chunky automatic gear shift has that distinct T-shaped that many of knew and loved from the pre-‘90s. Some bloggers believe that the automotive behemoth’s unique choice of shifter will influence other carmakers to return to the classic T. Personally, I’m not convinced. Feel free to leave your comments below if you disagree, or have some fond T-shifter memories to share.

Wednesday, February 2, 2011

VIDEO: Audi Says Goodbye to 'Old Luxury' with Super Bowl Ads


As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.


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Monday, January 17, 2011

VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class


With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

By Csaba Daradics


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